When you think about it though, it does make sense. Gold does not depreciate like a cellphone or an iPad. It's also one of if not the fastest asset to liquidate. The price of gold does not vary as much as other assets. What my friend does is whenever she's short in cash, she'll go to the pawnshop and pawn her gold jewelries (her final, final answer to lack of funds). Like I said, easy to liquidate with value that does not vary much from its original worth. It may even go up!